At the event, Fabio Falanga, a famous Italian chef in Beijing, carefully prepared three dishes with European beef as raw materials, showing the juicy and delicate flavor of European beef. He chose different cuts to showcase the variety of options European beef offers, mentioning that “premium beef” can be distinguished by its tender taste. “European cuisine is known for its bold flavors and delicate ingredients, and beef features prominently in many traditional dishes. Each piece of beef has its own unique flavor, “explains Falanga.



The event participants were amazed by the delicious taste of European beef and expressed interest in continuing to learn about the characteristics of beef and introduce it to Chinese food lovers. The representatives invited to attend the event today include meat importers, meat distributors, representatives of the catering industry, local famous chefs and media journalists in Beijing. In the introduction and tasting of one dish after another, everyone learned about the delicious and diverse European beef and the adaptability of creating various dishes, praised again and again, and welcomed European beef to our Chinese table. At the event, people from various industries talked about their expectations for European beef and the development and prospects of the Chinese beef market. We hope to find an opportunity to reach a consensus on cooperation and work together to enable the Chinese consumer to eat healthy and safe European beef.




Photo credits: ©EUBEEFASIA

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