During the month of May, ASSOCARNI, one of Italy’s leading meat sector associations and a primary reference point for Italian and EU institutions, successfully organized and participated in two remarkable events in Seoul as part of the ongoing efforts to promote the exceptional quality of European beef. The first event, an engaging European Beef Introduction Seminar, was held on May 31st at the prestigious High Street Italia in Gangnam, while the second event involved their active participation in the highly regarded 2023 Seoul Food and Hotel Exhibition, held from May 3oth to June 2nd at the Korea International Exhibition Center.

The seminar garnered significant attention with the participants of several exclusive guests, including representatives from ASSOCARNI, distinguished attendees of governmental agencies from Italy, esteemed members of the official Meat Associations form South Korea, meat importers and exporters, and HORECA professionals. Under the adept leadership of Dr. François Tomei, the esteemed General Director of ASSOCARNI, this exclusive seminar not only provided a unique platform for meat industry professionals to acquire invaluable information but also fostered collaborative exchanges, promoting knowledge sharing among participants. By presenting the excellence of European beef production, ASSOCARNI effectively underscored the highest standards of quality control and industry practices. The interactive sessions and expert presentations infused the atmosphere with energy and excitement, engendering a profound sense of fulfillment and accomplishment in all attendees.

Moreover, this seminar featured an enthralling cooking show where three iconic Italian beef dishes were masterfully showcased, further enriching the participants’ experience and deepening their appreciation for the culinary wonders offered by European Quality Beef.

Continuing their steadfast commitment to promoting European Quality Beef from Italy, ASSOCARNI actively participated in the renowned 2023 Seoul Food and Hotel Exhibition held at Kintex. This four-day trade fair, bustling with energy and excitement, featured daily cooking shows conducted by the acclaimed Michelin-starred chef, Sebastiano Giangregorio. With his exceptional culinary skills and expertise, Chef Sebastiano masterfully prepared and presented the exquisite delicacies of European Quality Beef from Italy, leaving the discerning palates of the audience deeply satisfied and captivated. The event witnessed substantial footfall, with guests eagerly queuing up to relish the delectable taste of freshly cooked European beef. ASSOCARNI seized the invaluable opportunity to further bolster the campaign from the European Union: EU BEEF ASIA: “Nice To Beef You.”, which also displayed the meaning: to bring European Quality Beef from farms in Italy to your table.

With the successful conclusion of the recent events in Seoul, ASSOCARNI celebrates their tireless efforts to promote European Beef. Through the engaging seminar and active participation in the trade fair, ASSOCARNI effectively showcased the exceptional quality of European beef from Italy to the South Korean industry. These events provided a remarkable platform for industry professionals to experience and appreciate the unique attributes of European Quality Beef from Italy. ASSOCARNI remains committed to upholding high standards of quality control, animal welfare, and sustainability, ensuring the continued satisfaction of consumers in Asia.



Photo credits: ©ASSOCARNI/Associazione Nazionale Industria e Commercio Carni e Bestiame

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