Moreover, EU BEEF ASIA offered a unique chance for B2B meetings at the stand during the trade fair SFH. An Abundance of attendees seized this chance and took advantage of this rare opportunity to make an appointment with 2 of our most esteemed European associations in the beef industry– PROVACUNO, The Agri-food Interbranch Organisation of the Spanish Beef Industry and ASSOCARNI, one of Italy’s leading meat sector associations and a primary reference point for Italian and EU institutions. Several meetings were arranged with industry professionals, importers, and key stakeholders for the 2 esteemed associations to effectively promote the campaign: EU BEEF ASIA: “Nice To Beef You.” and showcased the superior quality and distinctive attributes of European Quality Beef to the Korean industry.



Photo credits:©EUBEEFASIA

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